PayPal Here Expands in Japan to Enable More Small Businesses to Succeed

MARCH 5, 2013

Hi everyone,

When we joined forces with SoftBank in Japan last year, we said that we wanted to transform commerce in Japan and we were going to start first with PayPal Here. We have had a lot of progress since then to bring PayPal Here to the Japanese market and the response from local businesses has been fantastic. We’ve been selling PayPal Here through SoftBank stores since the fall of 2012 and have gathered valuable feedback from thousands of merchants using PayPal Here to steadily improve the customer experience and provide the highest quality product for the Japanese market.

The great news is that PayPal Here is now widely available in more than 2,700 SoftBank retail shops and through their business sales network across Japan, meaning that we can more effectively reach more than 4.2 million small businesses in Japan of which 80% do not yet accept credit card transactions. If we’re going to spark the commerce revolution in Japan, let’s start by helping to boost the small business sector which accounts for 90% of all businesses and 70% of employment in Japan.

The Japanese version of the PayPal Here merchant app for Android is now available, too. By covering the two most popular smartphone platforms in Japan, iOS and Android, we can help even more small businesses start using PayPal Here to accept credit card and PayPal payments to increase their sales. Any Japanese merchant or entrepreneur can walk into a SoftBank retail shop today to see the full range of iOS and Android devices certified for use with PayPal Here.

We’ve worked hard to be the first to make this type of simple, secure mobile payment solution widely available in Japan. We’ve listened closely to the needs of the local business community to make PayPal Here more useful for them. And we’re thrilled to support thousands of small business owners all over Japan – retail shops, F&B outlets, and service-related businesses – to more easily offer cashless payment options anytime, anywhere to their customers and never have to miss a sale again.

We truly believe that PayPal Here is a game-changer for small businesses. We thank all of them for their support and we’re inspired by their success in using PayPal Here to grow their business. Below are some photos of PayPal Here in action in Japan. Together, PayPal and SoftBank are connecting Japanese businesses and consumers in new ways and creating more opportunities for everyone.

–Rohan Mahadevan, VP of Asia

Twitter Generates 86% of Leads for B2Bs on Social Media

 … And Other Hot Topics

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people networking

If you own a small business, you know it’s not always easy to figure out where you should or should not be spending your time on social media.

This is especially true for B2Bs, whose target audience on sites like Facebook, Twitter, and LinkedIn is much different than B2Cs or nonprofit organizations. The challenge for B2Bs is figuring out how to build an engaged audience when clients and prospects are trying to do the same with their own fans and followers.

It’s not always an easy task. But a new study this week, could provide insight into which networks are driving the best results for B2Bs when it comes to attracting new leads and generating new business opportunities.

Plus, if you feel like your Facebook Page reach has been higher than usual this week, it probably has—thanks to a recent fix to Facebook Insights.

Read about these top stories and much, much more in this week’s marketing news roundup.

1. Study: Facebook Page reach rises 31% after insight bug fix

If you manage a Facebook Page, you may have noticed an alert from Facebook in the last week explaining a bug in Facebook Insights. According to Facebook, the problem which was identified last week, has affected data for reach and impressions.

This week, a new study from EdgeRank Checker found that the fix is having a bigger impact than some may have expected. According to the study, which looked at 1,000 Facebook Pages before and after the bug was fixed, there was an average increase of 31% for total reach. Other key metrics like Organic Reach and Viral Reach have also seen big improvements—up 41% and 275% respectively.

Bottom Line: While it’s only been a week since Facebook resolved the problem, these early results are a welcome sign for Facebook Page owners.

In the last year, Facebook has taken a lot of heat over its EdgeRank algorithm. On average, each post you share on Facebook will reach less than 16% of your total fan base. For a small business that’s invested months, if not years into building that fan base, it’s understandable that you may have some frustrations when it becomes difficult to reach your target audience.

That’s why it’s so important to extend the communication you have with your audience beyond Facebook and take ownership of your contacts so you can communicate on your own terms.

Last month, I sat down with Constant Contact Social Media Specialist Danielle Cormier to find out how small businesses can keep up with all these Facebook changes. Check out what she had to say.

2. For B2Bs, Twitter gets the best social leads

A new report from Optify, shows that for B2B small businesses, Twitter is the most effective social network when it comes to generating new leads.

According to the report, which analyzed 62 million site visits, 215 million page views, and 350,000 leads in 2012, Twitter accounted for 82% of all social media-originated leads, while Facebook accounted for only 9%.

When it comes to generating traffic, it was Facebook that outperformed all social networks—with 54% of traffic coming from Facebook Pages, 32% from Twitter, and just 14% from LinkedIn.

Bottom Line: Whether you own a B2B, B2C, or run a nonprofit—picking the right social networks for your small business starts with understanding where your audience is engaging online.

While studies like these provide a helpful benchmark to work from, they should not provide a cut and dry solution to which sites you should or should not be using.

For a better idea of what each of these sites has to offer, check out our free guide, Get Started Building Your Social Media Presence.

3. Foursquare opens up to non-members

Foursquare announced this week that it will now make it easier for non-Foursquare members to access information on its site and mobile app.

With the new Share button, Foursquare will allow its current members to share links to restaurants, stores, or other locations with friends who are not currently Foursquare members.

Bottom Line: Foursquare Pages are rich with the type of information consumers rely on when making purchasing decisions. Over the last few months, Foursquare has taken steps to make that information more readily available to non-Foursquare members.

Today, it’s more important than ever to make sure the information people find on sites like Foursquare is accurate and up-to-date. This is especially true if you own a restaurant and have a menu that’s listed different locations.

Find out how one restaurant makes sure every online menu stays the same, from review sites to social networks.

4. Report: Nearly 40% of internet time now on mobile devices

This week, reports from both Neilsen and ComScore provided some interesting insights into mobile adoption and how consumers are using mobile devices.

According to ComScore’s 2013 Mobile Future in Focus Report, 37% of the time consumers spend on the internet is now being done on mobile devices.

The Neilsen Mobile Consumer survey, which looked at worldwide mobile usage, found that for US smartphone users:

  • 82% use their devices to access the mobile web
  • 75% use their devices to check email
  • 63% use their devices for social networking

5 Pieces of Online Marketing Data Small Businesses Should Be Aware Of

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Global ideas and innovation concept

Keeping up with the latest trends in online marketing isn’t always easy—you know it and I know it.

With new studies coming out, on what seems to be a daily basis, about where to post, when to post, what to say, and how to say it—it’s much easier to get overwhelmed than it is to figure out who you should actually be listening to.

So at the risk of adding to the avalanche of information coming your way each week, there was some online marketing research in the news this week that we think you should be aware of.

Whether it’s content marketing, search, online feedback, or social media demographics—there’s something for everyone in this week’s marketing news roundup.

Read about all these top stories and make sure to share your comments below!

1. 74% of small businesses plan to increase their focus on content marketing in 2013

According to a new survey from BusinessBolts.com, nearly three-quarters of small businesses plan to increase their focus on content marketing in 2013. The survey found that articles and blog posts are currently the most used pieces of content amongst small businesses—74% have promoted their business using articles, and 64% through blog posts.

The types of content that are expected to get more attention from small businesses in 2013 include:

  • Articles (55%)
  • Social media content (54%)
  • Blog posts (53%)
  • Video (53%)
  • Email newsletters (39%)

Bottom Line: While few small businesses would likely identify themselves as “content marketers,” the fact is that most small businesses have been creating content for quite some time. Whether you realize it or not, a lot of the stuff you’re already doing—putting together a monthly email newsletter, taking photos to share on Facebook, snapping a video and uploading it to YouTube—is all part of content marketing.

Today, creating content that engages and informs your target audience is more important than ever before. And with more tools available to help create and share content online, there’s never been a better time to get started.

2. Twitter mobile users are 87% more likely to visit the site multiple times per day

Speaking at MediaPost’s Social Insider Summit on Monday, Guy Yalif, head of global product marketing for Twitter, laid out a number of revealing details about the growing influence of mobile on the social network.

According to Yalif, of Twitter’s more than 200 million active users, 60% are connecting to the site via a mobile device. Yalif also explained that of these mobile users, a “large chunk” are using mobile as their primary means of connecting to the site.

Today, mobile users are 87% more likely than non-mobile users to connect to Twitter multiple times per day.

Bottom Line: Mobile users are not only the most active members of Twitter’s online community, they are also the most engaged. According to Yalif, users that use mobile as their primary means of connecting are 78% more likely to retweet a message from a brand they follow on Twitter.

For businesses, mobile users present a huge opportunity to build your network of followers and extend your reach on Twitter.

Here’s a simple approach to Twitter you may want to consider.

3. Is Facebook already taking searches away from Google?

Since it introduced Graph Search last month, a lot of people have been talking about Facebook’s future in search. But new data from ComScore this week could indicate that people are already turning to sites like Facebook when performing online searches, rather than going right to search engines like Google.

According to ComScore, the number of searches performed on search engines in the U.S. dropped 3% in 2012. In a report released this week, ComScore said that one possible reason for this decline is that more people are turning to “vertical” search tools like Facebook and Amazon, instead of going straight to “core” search engines like Google and Bing.

Overall, vertical searches are up 8% year-over-year according to ComScore.

Bottom Line: The growing number of searches performed on vertical search tools is much bigger news for sites like Facebook than it is for Google. After all, it’s unlikely that Facebook will be overtaking Google in online searches today, tomorrow, or anytime in the near future.

But the data does provide evidence that more consumers are turning to social media when searching for local answers. For small businesses, that means having an up-to-date Facebook Page and an active presence is more important than ever before. This will become even truer as Graph Search continues to roll out in 2013.

Learn more about Graph Search and find out what you need to do to get ready!

4. 51% of consumers want to talk about brands on social media without them listening

A new survey from Netbase provides some interesting data about how consumers feel about the different ways brands should and should not monitor discussions on social media.

Of  the 1,062 people surveyed, more than half said they wanted to be able to talk about companies on social media without them paying attention and 43% think doing so is an invasion of privacy. On the flipside, 58% also said they do expect brands to respond to negative feedback or complaints, while 64% only expect a response when mentioned directly.

Bottom Line: Figuring out how to monitor your feedback on social media and how and when to respond to questions, comments, and complaints can often feel like balancing act.

But being able to solicit and respond to feedback from your network of fans and followers is also one of the biggest advantages sites like Facebook and Twitter have to offer. The secret however, is making sure that this feedback is taking place within your social circles.

Part of that is making sure you’re customers know where to find you on social media. That means making your social networks visible to your audience. Take an inventory of all of the touch points you have with customers—in-store, on your website, and in your email newsletter—and make sure your networks are easily accessible.

You also want to make sure you’re encouraging feedback from your network. Part of that will be making sure you’re sharing engaging content, but you will also want to take the extra step to ask fans and followers to share their thoughts, questions, and comments with you.

Here are a few resources to help you handle feedback—both positive and negative:

How Are You Responding to Feedback from Your Facebook Fans?

5 Tips for Turning Negative Feedback on Facebook into a WOW! Experience

Ask an Expert: How to Deal with Negative Feedback on Social Media

5. Who’s really using Facebook, Twitter, Pinterest, and Instagram?

This week, Pew Research Center released new demographic data about the different users on each social network.

According to the survey, women outpace men on all of the top social networks except Twitter.

The survey also found that of the 1,800 participants:

  • 67% are on Facebook
  • 16% are on Twitter
  • 15% are on Pinterest
  • 13% are on Instagram

The key age demographics on all social networks were adults ages 18-29.

Read more key findings here.

Bottom Line: Understanding which social network your target audience is actively using should play an important role in how you manage your schedule on social media. But while demographic data may provide some interesting takeaways, no one is in a better decision find out what network is right for your business than you.

For a lot of small businesses, being active on every social network isn’t a realistic expectation and really doesn’t need to be. Find the networks that work best for you. Dedicate a majority of your energy on building an engaged audience there before thinking about experimenting on other sites.

As you get more comfortable, you can introduce more networks to your social media marketing efforts and see if there’s an audience for your business on other sites.

Why Not Having Time Kills Your Business by Chad Heinen

Every small business owner is constantly overwhelmed. We’re always busy putting out fires, attending to someone’s needs, or maybe even just trying to sell things. It seems like a never-ending rat race. Like you’re on a treadmill with the incline increasing, but why aren’t your legs growing!?! It’s not fair! Well, I’ve got some news for you and it’s not pretty. Always being “too busy” or “____” to find a way to intimately interact with your customers will kill your business.

Most people, just like you, are extremely busy with their own rat-race. They are impatient and strikingly decisive on whether to pass you by or not. They don’t care as much about your business or what your selling. So you better have a good reason for them to turn off their treadmill when they get to your store.

Let’s say you were shopping one day and there are two stores to choose from. The first store is called Generic Store and this store is a giant chain, the other store is called The Buddy Store and is run by your buddy Tom. Both of these stores are located right next door to each other, sell the same exact things, and just for the heck of it we’ll say for the same price.

Which store do you stop at?

The Buddy Store. Do you know why? Because your buddy Tom works there and he is your friend, he has a much more intimate relationship with you.

The point is that no matter how busy you are, you HAVE to create intimate relationships with your customers. If you don’t then you are losing out to some other company who is creating that relationship.

Now, you might be asking how do I create intimate relationships?

Stay tuned because that is our next topic!

Should Small Businesses Care About Vine from Twitter? And Other Hot Topic

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In case you hadn’t heard, Twitter released a cool new app this week that allows users to snap videos and easily share them across their social networks.

It’s already been dubbed, the ‘Instagram of video’ and, of course, marketers are taking notice. But should small businesses care?

Plus, Facebook is now not only the most popular social network in the world but also the most visited mobile app in the US.

Read about these top stories and find out why Facebook’s decision to only show your content to 16% of your Fans may have a silver lining in this week’s marketing news roundup.

1. Facebook is now the most popular mobile app in the US

According to new data from ComScore, Facebook is now the most visited app by mobile users in the US. In December, the Facebook app had 85.5 million monthly visitors—up from 65 million in March 2012.

Facebook also leads when it comes to the amount of time mobile users are spending on the app. According to the most recent data, Facebook mobile activity now accounts for 23% of total time spent on phones and tablets.

Bottom Line: With 60% of Facebook’s 1 billion users now accessing the site via a mobile device, it’s no secret that Facebook has a huge presence on mobile.

Today, over 80% of smartphone users use their mobile devices to connect to sites like Facebook, Twitter, and Pinterest.

As a result, businesses have had to adjust their social media marketing strategy to speak to an audience on-the-go. The text-heavy posts of the past no longer work when it comes to engaging your audience on Facebook.

Today, businesses need to diversify their content with photos, videos, and links, because all of that will help you stand out in a mobile newsfeed.

When using text, keep in mind that after 160 characters your text will be cut off—so it’s important to be concise and to the point. It’s also important to encourage participation. Questions are a great way to catch a mobile user’s attention and get them to take the time to share their input.

With 70% of mobile users (compared to 40% for desktops) returning to the site on a daily basis, mobile presents a huge opportunity for small businesses on Facebook.

2. Twitter introduces Vine, a new app for creating and sharing social videos

On Thursday, Twitter introduced Vine, a new service that allows users to create and share looping videos on mobile.

Twitter acquired Vine in October 2012, but formerly announced the new software for iOS users this week. With the new app, users can take videos up to 6 seconds long and have the ability to start and stop recording to include different scenes.

In a post on the company’s blog, Twitter had this to say about the new software:

“Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. Now that you can easily capture motion and sound, we look forward to seeing what you create.”

Bottom Line: It didn’t take long for marketers to start thinking of ways that Vine could be used to help businesses communicate their message online.

And while Vine may not completely shake up the social media marketing world, it does present a cool opportunity for businesses looking to try something new. It’s also a much-needed reminder that Twitter—despite popular belief—is about a lot more than 140 character, text-only posts.

3. One marketer’s defense of Facebook EdgeRank

This week, a post from the PostRocket Blog provided a fresh perspective on Facebook’s controversial EdgeRank algorithm.

Over the past few months, a lot of people have been critical (to say the least) of EdgeRank and how it has limited the visibility of posts on Facebook. And while much of that criticism may be justified, the author argues that EdgeRank may not be all bad for businesses on Facebook.

Here are the three arguments put forward by the author in the post:

1. Twitter proves that an unfiltered, context-less feed is less engaging

2. EdgeRank personalizes frequency based on action

3. EdgeRank rewards Pages with consistently engaging content and punishes Pages with bad content

Read the full post here.

Bottom Line: This week, I reached out to Danielle Cormier, social media specialist for Constant Contact, to get her thoughts on EdgeRank. She said:

“I think EdgeRank is good for small businesses if they can create quality content. Those who can create good content will be able increase their visibly even if their fan base is small.”

While it may be a tough pill to swallow, EdgeRank does have a silver lining for small businesses on Facebook. By creating great content,you have an opportunity to generate the type of reach you really want on Facebook.

Creating valuable content doesn’t need to turn Facebook marketing into a full-time job, either. Here are some resources to help you get started:

4. Restaurant owners tell patrons to put the smartphones away

Some New York City restaurant owners are pushing back against the growing number of patrons now using smartphones to snap photos in their restaurant.

This story, which was printed in the New York Times on Wednesday, has gained a lot of attention throughout the week and has become part of the ongoing debate on how business owners should handle the sometimes disruptive nature of technology.

According to the story, a number of restaurants have started to ask people to turn off the flash on their mobile devices, while others have instituted informal bans.

Bottom Line: Finding an answer to this ongoing debate won’t be easy…especially in industries like restaurants, where food photography has become extremely popular amongst customers.

But for businesses looking to grow their presence online, it’s important to understand that all this mobile activity does have a major upside for your business.

When it comes to photos, keep in mind that:

  • Almost half of US adults own a smartphone
  • Photos are the second most popular thing people do with smartphones
  • Images get the most engagement on social media
  • People share those pictures on discovery sites like Yelp and TripAdvisor Those images help boost your SEO and word-of-mouth marketing

If you’re a business owner who has been frustrated with the growing presence of technology in your place of a business, check out how you can turn things like customer photos into a positive for your business.

The Evolution of Word-Of-Mouth (And What It Means to You)

There’s no question that word-of-mouth has always been the best form of marketing.

In fact, when we speak to small businesses most estimate that roughly 90% of their new customers come from referrals.

Word-of-mouth has always worked—and it still works.

It should come as no surprise that 90% of consumers surveyed say they trust recommendations from people they know.

What’s changed, however, is how we can now solicit information from our networks

Sure, we still ask our friends, family, and co-workers for their feedback and share our experiences, only now we’re using technology to do it.

This means that when people talk about your business the discussion is no longer limited to private face-to-face interactions. Instead, these discussions are now often publicly visible—due to the widespread use of social media.

In addition, your customers can post reviews, endorse your businesses through the Facebook “Like” button, and talk about your brand on other social media platforms, such as Twitter, for the entire world to see. Your customers now have a voice that can be heard beyond their immediate circle of close friends and family.

How to leverage this “voice” to help you grow your business

With the addition of this social media megaphone, you as a business owner can drive dramatically more results with a lot less effort. This is because social media enables a different level of customer engagement, one that you can use to encourage and reward customer conversations—conversations that include positive mentions, endorsements, and “likes.”

Plus, it’s much easier, less expensive, and infinitely more fun, to interact with people you already know—your existing customers, clients, donors or members.

By engaging your customers, you make them part of your marketing team

It’s this visible engagement and the positive endorsements that will bring you tomorrow’s customers. Not only do your current customers and fans influence how others perceive your business, they help build the trust needed to get others to do business with you.

Engagement does even more to help word-of-mouth

By engaging you deepen your existing relationships while allowing others to get to know, like, and trust you before they may be ready to purchase from you. Engagement also allows you to stay top of mind with those who may recommend you and/or need your services.

What this evolution of word-of-mouth means to you

If you’ve been hesitant or shying away from getting involved marketing your business online you’re missing a huge opportunity to be who your customers and supporters recommend on a consistent basis.

By using online marketing tools and social media networks to engage your customers and build relationships, you encourage and make it easy for your best customers to drive referrals for your business. 

by Dave Charest of Constant Contact

Source: goo.gl

5 Social Media Predictions for 2013

Last year was a whirlwind year for social media, both for the networks themselves and the small businesses and organizations relying on them to reach their audiences.

While it’s hard to tell exactly where everything is going in 2013, we thought we’d take a crack at it and make some predictions for the world of social media.

What’s going to change? What’s going to stay the same?

More importantly, will we still be so concerned with “likes,” tweets, pins, and follows at this time in 2014?

Here are our five social media predictions for 2013:

1. Social media marketing becomes a business-critical activity

Over the past five years, we have witnessed small business attitudes toward social media evolve from dismissive passivity to cautious curiosity.

Despite larger brands’ excitable embrace of social media networks like Facebook, Twitter, LinkedIn, and Pinterest, most small businesses have been slow to include  social in their marketing mix.

In 2013, that’s going to change. We think small businesses will approach social media marketing as a business-critical, daily activity and, consequently, start seeing the value these channels bring to their businesses.

2. Images become even more important for engagement

Instagram took a bold move when the social network thought about licensing users’ photos for commercial use to different companies.

Since then, the company has back-pedaled. But the message was clear: images, especially social images, are going to be big.

For example, a recent study showed:

  • Facebook posts with photos are “Liked” twice as much as text-only posts
  • Videos posted on Facebook are shared 12 times more than links and text-only posts
  • Photo & video posts on Pinterest are referring more traffic than Google+, Twitter, and LinkedIn
  • Pinterest users are following more brands than on Facebook and Twitter

In 2013, we’ll see this trend continue.

There’s a big appetite for visual stories and brands that combine images with content in innovative ways will see user engagement spike.

3. LinkedIn keeps getting bigger

According to our Social Media Manager Erica Ayotte, another trend is going to be LinkedIn’s increasing relevance in the social space.

“A year ago, LinkedIn was definitely a laggard in the social media world,” she says, “but they made some great improvements this past year—with updated profiles, new company pages, the influencer following program, and the endorsements feature—the network has become a valuable resource.”

Erica adds that LinkedIn is going to become the destination for your entire professional life, not just the place you go when you’re looking for a job.

“Folks are treating LinkedIn much more like Facebook’s Newsfeed than ever before: posting more regularly and engaging within the feed. I’m curious to see what else LinkedIn has up their sleeve.”

4. Google & Twitter get cozy

Erica’s other hunch is that Google and Twitter will start integrating more in an attempt to put more pressure on Facebook.

“That would be a natural fit for Google, since the majority of Twitter accounts are public and Facebook users all usually have some privacy controls on their accounts,” she explains. “Remember when Google removed the real-time Twitter search function? I have a feeling that will return in some way or form. Social signals are becoming increasingly important in the relevance game as clout and authority become increasingly important.”

5. Content marketing will play an even bigger role in 2013

Content was a driving force for many businesses in 2012, because when you give people something that’s valuable, you help build a relationship that means people will be much more likely to pay attention to your organization in the future.

Information that’s fun or helpful (or both!) is what people share and link to, whether they find that engaging content on a blog, a social media network, or in an email. And that’s important for search, too– Google automatically looks for the best, most useful information on any topic and puts it at the top of search results.

You can expect unique and engaging content to continue as the number one way for small businesses and organizations to build relationships with their audiences and attract new customers or supporters.

What predictions do you have for social media in 2013? Let us know below!

Source: goo.gl

Engagement on Social Media is Like Window Shopping on Main Street

On Main Street, in order to “engage” consumers with the products or services you’re selling, you need to put something attractive or enticing in your storefront window to get their attention.

Once you’ve got them interested, they’ll probably do one (or all) of the following: walk in the door to get a better look, buy the item (and hopefully more), and go home and share this great experience with their family and friends.

This same scenario rings true when you’re talking about social media. Here’s how:

Social media success starts with what’s in the window

To engage people on social media, you have to be in the mindset that any social media channel you use is your Main Street storefront window.

You need to pick products or services you feel will cause someone to stop, walk in the proverbial door, buy what you’re selling, and then tell everybody about it.

Some obvious ideas would be to offer sale items or promotions wrapped around an event like Back-to-School. It’s a time when most parents are hustling around to make sure their children have everything they need, but also want to get a great deal. If you meet them where they go (on social media) then you’ve got a better chance of engaging with them and getting them to come to your store rather than going to a competitor.

Make your social media window sparkle

Once you’ve selected what will be placed in your social media window, make sure you pay attention to merchandising basics.

For example, you wouldn’t simply throw stuff into a pile, place them in your window, and say “Back-to-School,” would you? Position your product or service in a manner you feel will entice consumers to stop and take notice.

How do you do this?

In most cases, a picture is worth 1,000 words. People like to see what they’re buying before they buy it and all you really need is a smartphone and a little bit of imagination to get started.

Say you run an Italian restaurant. Rather than just taking a shot of a plate of spaghetti, you could take a picture of someone really enjoying the spaghetti? It’s not only a great way to sell your product, but it’s also a great way to sell the experience of people having fun at your restaurant. Who doesn’t like to have fun—and a great meal?

The point is, be creative, but remember—really think about what picture will cause someone to stop, look a little closer, buy what you’re selling, and tell the world about it.

The bottom line

Social engagement begins with understanding that social media is your Main Street storefront. Once you’ve got that, the rest is easy! Good luck!

Source: goo.gl

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